1. TRAILERS
Trailers usually start off with some slow
scenes and then more action happens so the pace of the scenes quickens and
shorter scenes are used. The whole of the trailer is just a montage of
different scenes of the drama to give you an idea of what the drama is about
and what genre it is in and make it appeal to you. They usually contain enough
information to get you hooked on the drama and make you want to watch it. But
not enough to make you know exactly what happens so there’s no point in
watching it. They use a lot of fade in and fade out scenes which indicate the
genre of the drama. This can determine if you will watch it or not depending on
the genre of it. They use sound (diegetic and non diegetic) and technical
features like high and low key lighting to signify the genre and voice overs.
They also edit the clips to be really short and snappy to signify maybe an
action or horror genre.
2. PRESS
RELEASES
Press releases contain a brief synopsis of
the drama and tell you a bit about the characters and what happens without
giving too much away. It is like a trailer but in written form. They have a
sentence or two at the beginning to tell you what genre, channel and what it is
to draw you in. Then they have a brief synopsis of the drama, which tells you a
bit about the characters and the plot but doesn’t give away anything major. The
synopsis is the part which sells the drama to the reader. Then they give brief
information about the cast of the drama, a bit about their background and how
they came to be involved in the production. Then a list of the actors and the
characters they will play will come at the end of the press release. This could
attract people to watch the drama because an actor they like is a role in the
drama.
3. TELEVISION
CHANNELS
I have learnt that BBC Three play a lot of
programmes for young people. The target audience for BBC Three is younger
people, male and female. About 16-25. They make a lot of documentaries, dramas
and comedies. The documentaries appeal to young people who are interested about
the world, they might fit into the explorers category. They broadcast a wide
variety of different dramas and comedies that appeal to all of them.